Photo by The Impression
Bottega Veneta has announced the opening of its flagship on New York’s Upper East Side. Situated at 740 Madison Avenue, the 15,000-square-foot, five-story space is the label’s third and largest store worldwide. With floor space dedicated to men’s and women’s ready-to-wear, leather goods, luggage, eyewear, shoes, watches, fragrance, jewelry, and furniture, the store represents a massive foray into the NYC market.
Photo by The Impression
The space was blueprinted on three 19th-century townhouses. Their historic brownstone facades effect a grand and imposing presence, while a hyper-contemporary interior embodies the New York cool that the label has recently appropriated. In fact, with predominantly glass and concrete design elements, the stores interior incorporates essential motifs from the citys landscape. The spaces focal point is a grand glass-and-concrete staircase connecting the store’s five floors.
Photo by The Impression
Photo by The Impression
At the top level is Bottega Veneta’s fledgling concept The Apartment, a mock-up of a living space featuring the labels Home and Furniture Collections. A rotating display of fine art aside, The Apartment will be very much like a real apartment, with the feeling of being in a private home, says creative director Tomas Maier.
The 740 Madison Avenue space took nearly five years to complete. Creative director, Tomas Maier states Because they were landmarked, all three townhouses had to be taken down from the inside. We kept the exterior facades, which meant we had to maintain the window openings as they were. That was tricky. For retail, you need daylight. Most stores have glass fronts. He says the team found new ways to flood the space with natural light. Intensifying its brightness with steel walls and shimmering silver chain curtains.
Also, check out the Bottega Veneta special in the latest Iconist by Icon issue. Aristocratic Italian beauties, Viola Arrivabene, Vera Arrivabene, and Nadia Rath, pose as mannequins throughout the 740 Madison Ave store.
Photo by Tim Petersen
Photo by Tim Petersen
Photo by Tim Petersen