Brandless is a lifestyle online store that offers affordable but high-quality products for home, food, beauty, children and pets.
Photo courtesy of Brandless
Organic. Gluten free. Vegan. Non GMO. Fair Trade. Across industries, these are buzzwords that add value to products and other items for trade. These qualifiers are now what justify having to a pay premium. From a luxury standpoint, you can liken these labels to the Made In Italy or Handcrafted in France marks. A pair of footwear made in the workshops of Florence will fetch a higher price than sneakers manufactured in a mega factory. Similarly, a tube of vegan moisturizer will cost you more than the usual beauty counter fare.
Reusable tote bags from Brandless
Photo courtesy of Brandless
You get what you pay for is rationale we often tell ourselves when as we checkout of the wholesale store that charged an arm and a leg for a few items. “The fact is, better doesn’t have to cost more. That’s why we created Brandless,” says the team behind this retail game changer. The company went down the supply chain–to the very source–to establish closer links between supplier and customers. “The system by which goods are made, distributed, sold and brought home is long overdue for a makeover.” And that’s exactly what Brandless did. They reworked the chain so that markups are significantly lower and more customers are able to access quality products that are healthier and more sustainable.
Clean Skin Regimen Bundle from Brandless consists of six products that are free of harmful chemicals and ingredients.
Photo courtesy of Brandless
Its would only be two years this coming July since Brandless first launched with a vision for “creating better stuff, fewer dollars.” The company went live with a collection of 350 essentials. Products were categorized according to food, home, beauty and personal care, baby and pet. High quality was ensured through tedious testing and research.
The DIY Beauty Bundle consists of organic ingredients for making homemade masks, facial cleansers and scrubs.
Photo courtesy of Brandless
The Just What Matters™ standard informs the choices of the Brandless team when it comes to providing the market with the absolute best. The company explains, “In every category, there are ‘best practices’ — the gold standards of quality that are in line with what matters to people today. For cotton, it’s organic; for chips, it’s non-GMO; for paper products it’s sustainability. We call this category-by-category approach our “Just What Matters” philosophy. When you shop at Brandless online store, you have the option to browse according to categories like: organic, Fair Trade, gluten-free, or vegan food; tree-free paper, non-toxic cleaning supplies, or cruelty-free and clean personal care products free of over 400 questionable ingredients. The site truly is, paradise to consumers who have long been investing hard earned money on better and healthier options. It also simplifies shopping so that you don’t need to choose from an entire shelf of shampoos or lip balms. “We have one and you can trust it’s a good one.”
To find out more about Brandless, click here.