Alice + Olivia
The creative Designer Stacey Bendet and founder of this great brand has been always involved in all the aspects of her company and its windows display are a huge evidence of this; besides, her signature style of red lips, pale skin, and big black sunglasses is remarkable on all the mannequins and Ads, empowering women all around the world with this image. “Every day, my dad told us that we were smart, strong and could achieve anything we set our minds too. I really believed that. So, when I had the idea to start Alice + Olivia I just decided to go for it,” Said Stacey to Forbes Magazine. In addition, on 2018 she had a big collection of Windows at Saks Fifth Avenue in New York City that showcased the joyful and colorful image of the brand with rainbow backgrounds made of cereal boxes, books and all kind of props.
Guess
Jennifer Lopez was the face of Guess in the spring of 2018 and her pictures were to blow our minds. The classic Guess Women look, inspired in pin-up girls’ back in the 30’s was perfect for this fabulous singer, actress, dancer and producer starring 18 Ads that were around the world in the windows displays.
As a Las Vegas performer and Hollywood actress, the campaign was inspired by J-Lo’s aesthetic and personal style. “When I got the call from Paul Marciano asking me to become the new Guess Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,” Lopez said in a statement. “When I look back at early Guess campaigns through the years, you see all of these beautiful models and iconic images that Paul has created.”
Michael Kors
On the summer of 2018, Michael Kors’ inspiration for his limited graffiti collection of shoes, jackets and bags was the New York City street art in the Eighties. To celebrate the launch of that collection, Kors enlisted two fashion professionals who lived through Eighties New York fashion. Candy Pratts Price and hairstylist Christiaan collaborated on window displays, featuring a floor-to-ceiling screen print of Kors in his aviators, and rotating mannequins wearing the graffiti collection and sculptural wigs while snapping selfies of themselves in front of the backdrop. There was a social media activation motivating the costumers and fans of the brand to take selfies on the windows with the image of Michael, and posting their pictures with the hashtag #MKGO.
Bergdorf Goodman
Iris Apfel has a lot to say at 96 years old. Her popular and outspoken personality has amassed an arsenal of stories about the fashion industry, and a few of which are chronicled in her new book, “Iris Apfel: Accidental Icon.” Last Year on March for the launch of her new book, Bergdorf Goodman showcased Iris’ universe in their windows. As usual in everything that involves Iris, she collaborated with the design of the windows and with the selection of all the pieces that the mannequins were wearing at the displays.
Saks
Sacai created for fall a T-shirt and hoodie featuring the paper’s “Truth” campaign that rolled out last year after the President Trump-led advent of public figures labeling any unfriendly news story “fake news”. As the New York Times’ mission is always to try to make the truth public in its newspaper, this was the perfect excuse to make collaboration with the brand at the window display at Saks Fifth Avenue.
Lacoste
On September 2018 for the first time, France hosted one of the world’s most prestigious golfing events. Official Licensee of the event, Lacoste designed a dynamic, stylish collection of sports clothing and accessories for men and women. On the window displays, the brand ambassador was José María Olazábal former Ryder Cup captain. He is a Spanish professional golfer who has enjoyed success on both the European Tour and the PGA Tour, and has won two major championships, both at The Masters. In 2012 he captained Europe’s Ryder Cup team to a narrow victory over the USA.
