Barneys New York and Samsung have joined forces to create a virtual reality short film for its spring campaign, Mantle, a virtual reality experience with the Martha Graham Dance Company. Barneys New York has raised the bar with this unique campaign that gives customers a one of a kind experience through fashion, technology, and contemporary dance. In addition to the choreography and technology, the fashion featured in the film are exclusive designer looks straight from the runway which you can purchase here. The full cast of dancers brings the story to life in the modern designs of Prabal Gurung, The Row, Rick Owens, Loewe, and Craig Green. The wardrobes featured in the film will be displayed in the windows at Barneys New Yorks Madison Avenue flagship.
Those in New York and Beverly Hills can visit the three flagship stores to check out the store windows and for an immersive virtual reality experience that puts the viewer in the center of the action using Samsung Gear VR powered by Oculus. Also, to get the full fashion and technology experience; WindowsWear captures stores from all over the world in 360 degrees, experience it for yourself here.
