Over the course of the last few years, Balenciaga has been presenting a unique vision of the future on each of its PFW runways. Following the reveal of the edgy Fall/Winter 2019 range at Paris Fashion Week, Balenciaga opened a new store in London. Adding to the existing Mayfair store, the new retail space is located on Sloane Street close to the city’s huge department stores Harrods and Harvey Nichols.
The store’s interior design is an exploration of Creative Director Demna Gvasalia’s interest in the look and feel around the idea of diverse retail environments. The store features a large display case along with a combination of ceiling panel lamps and floor to ceiling with on the ground floor. With a very futuristic feel, it includes grey scaled industrial furniture and columns, aqua green carpets, and glass and metals shelves complemented by minimal wrapped seating. The storefront also introduces a pair of hyper realistic mannequins based on two exclusive models: Eliza Douglas and Takato Harashima.
There are also LED bars lighting up the floor, and an aqua green carpet featuring the brand’s logo, a nod to its sell-out logo knits.
