ASK THE BOARD: How is VR Shaping Experiences – Digital Signage Connection

“I think that using virtual reality (VR) to enhance the retail experience would be best accomplished using immersive technology as opposed to headsets.”

“I think one clear opportunity is the virtualization of the product experience, particularly if the product is an experience unto itself.”

“Personally, I do not see VR playing a role in helping shape the retail experience. However, that being said, I do believe that VR will continue to play a role in retail shops.”

“Virtual reality isn’t something I’ve seen here locally, but have heard about in the showcase locations for several retail organizations.”

“VR is emerging for shoppers to see what a product will look like while they’re wearing it. Smart mirrors, virtual makeup apps, and trying on virtual watches are all possible with the technology.”

“Today, buyers have the option to view complicated and stacked floor plans with no idea how seat location or level helps or hurts your view.”

“I think VR is still in its early stages of development. Until it becomes more widespread and more developers are creating uses for it other than games, I think it’ll still be a novelty.”

“VR is certainly becoming more and more popular for gaming and other social entertainment, but is still just trying to catch hold in the retail space.”

“I am excited about the ongoing development of VR and AR in retail. There are a number of applications for this type of experience.”

“I think VR has a role to play in facilitating increased sales within the retail ecosystem.”

“When airlines wish to choose the interior materials of the new aircraft that they are ordering, they have traditionally had to fly to a specific site where those options were on display.”

“I believe the VR industry is still in the early phases of what its role will be in expanding the consumer’s shopping experience.”

“Virtual reality for use in retail, while still in its infancy, has the potential be a powerful tool to push your brand forward and increase sales.”

“Fascinating question. In Higher Education, we are not doing retail, but VR and “AR” (augmented reality) will play a role especially in the area of wayfinding…”

“Virtual Reality’s role in the retail experience can be a difference maker when executed correctly.”

“I have a couple of VR headsets personally, and pretty much the only use I’ve had for them has been entertainment. I’ve yet to see any practical use in retail, even in our business.”

“I’m not so sure VR plays a huge role in shaping retail experiences. Augmented Reality has many more practical purposes.”

“Using VR to simulate experiences in retail has endless possibilities for both the retailer and the shopper. Let me focus on the two biggest opportunities…”

“One logical role that I can see VR playing in helping to shape the retail experience is fashion and apparel.”

“Virtual Reality hasn’t really entered our restaurant business in a big way … yet!”

“VR will continue to shape the overall retail experience by making the journey for the customer more entertaining, interactive and presenting a WOW factor.”

“VR can help shape the retail experience by creating a feeling of immersion and realism while delivering the brand message beyond any other form of media.”

“Technology has been creeping into everyday life. But has it kept up in digital signage? In a lot of aspects, I think not.”

“Augmented reality, a form of virtual reality, is currently playing a role in retail environments such as home improvement and apparel retailers.”

“I think the logistics of VR, as in a headset someone puts on, would be really difficult to use in the retail space.”

“I expect to see Virtual Reality’s role in the retail experience grow dramatically in the next few years.”

“Retail is experiencing major transformations and exploring new ways to connect with customers through immersive experiences.”