Amazon announced on Tuesday that this year’s Cyber Monday was its single biggest shopping day in history, continuing a pattern for the e-commerce giant, as it was previously 2017’s Cyber Monday.
“Black Friday and Cyber Monday continue to break records on Amazon year over year, which tells us that customers love shopping for deals to kick off the holiday shopping season,” Jeff Wilke, the CEO of Amazon’s worldwide consumer business, said in a statement.
Read more: Thanksgiving is killing Black Friday by replacing it
Amazon also revealed the best-selling items on its website on Cyber Monday. Top movers included the Echo Dot, which is frequently discounted to half price or more on days like Black Friday or Prime Day, as well as the AncestryDNA kit, Bose QuietComfort 25 noise-cancelling headphones, Michelle Obama’s book “Becoming,” the classic game Jenga, and the six-quart version of the Instant Pot.
Some experts have questioned how long Cyber Monday can go on as its own event. This Black Friday, online sales came in at $6.2 billion, just shy of last year’s Cyber Monday total of $6.6 billion, according to Adobe Analytics.
The latest shopping trends challenge the idea of Black Friday as the day for in-store shopping and Cyber Monday as the day for online shopping. Customers don’t necessarily look at it that way anymore.
“Significantly, early reports of buyer intent shows that 33% of US shoppers will mostly or only shop Black Friday online, taking away from some of the Cyber Monday uniqueness,” Ray Wimer, an assistant professor of retail practice at Syracuse University, said in an email before Black Friday.
Cyber Monday saw an estimated $7.9 billion in online sales, about 19% growth over last year, according to Adobe Analytics. It’s still a record, but it didn’t match the pace of growth seen on Thanksgiving (28%) and Black Friday (23.6%) this year.
Here’s the list of Amazon’s Cyber Monday best-sellers: