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Alibaba has introduced two new initiatives aimed at bringing more international goods onto its various marketplaces, both online and in-store, according to a press release.
These initiatives can help Alibaba attract consumers by adding more imported goods to its platforms. Chinese consumers’ demand for imported goods is on the rise in a number of product categories, and Alibaba wants to be able to capitalize. The CIP and TOF solutions can help the company offer more foreign sellers and products to win over consumers by making it easier for those merchants to work with Alibaba.
Alibaba’s continued focus on helping foreign sellers better understand Chinese consumers should boost its efforts to recruit these sellers. In addition to the TOF solution’s ability to help sellers test how products perform in China, Alibaba also has the Tmall Innovation Center (TMIC), which helps brands develop products that will appeal to Chinese consumers by sharing relevant data and insights.
Giving international brands and merchants tools to succeed in China can convince more of them to work with Alibaba since they’ll have the opportunity to further hone their strategies. And given the tremendous size of China’s retail market, many brands are surely already interested in either entering the market or boosting their performance there, making it easier for Alibaba to add more imported goods.
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