Acne Studios has joined forces with Spotify, the streaming platform, in a venture aimed at showcasing musical talent. The Swedish fashion label anticipates that this collaboration will broaden the scope of its Acne People program, which fosters partnerships with and highlights creatives across various fields. The project will debut on Wednesday with a large-scale outdoor advertising display at The Reef, a cultural hotspot in Los Angeles.
Together, the partners intend to curate a roster of musical creatives, ranging from globally recognized figures to emerging talents, through activations aligned with key moments in the fashion calendar.
The inaugural collaboration is scheduled for fall 2024, coinciding with the brand’s main campaign launch for the season in September.
Acne Studios emphasized that this initiative is rooted in its multidisciplinary ethos.
Through the Acne People initiative, prominently featured on the brand’s Instagram page, Acne Studios showcases artists who resonate with its core values.
In the past, Acne Studios has collaborated with a diverse array of artists, such as Spanish singer and musician Rosalía, American singer-songwriter Caroline Polachek, Swedish rapper and producer Bladee, Haitian-Canadian music producer and DJ Kaytranada, U.S.-based DJ and singer Yaeji, and most recently, members of the K-pop girl band ILLIT, who headlined the label’s spring 2024 advertising campaign.
For instance, Rosalía has prominently sported custom Acne Studios designs during her tours and at major events like Coachella.
Spotify, known for its significant presence in the fashion industry, previously collaborated with some of its top artists, including Tyler, the Creator and Rosalía, on exclusive merchandise offerings available on the platform.
Last September, Spotify partnered with the Council of Fashion Designers of America to curate a playlist for New York Fashion Week, further solidifying its ties within the fashion community.