Abercrombie & Fitch is back.
The clothing retailer, which also owns Hollister and Abercrombie Kids, saw its shares soar as much as 25% early Thursday morning after reporting its fifth consecutive quarter of positive same-store sales growth.
Same-store sales were up 3% overall at the company with a 1% and 4% increase at the Abercrombie and Hollister brand, respectively.
While sales growth had slowed somewhat during the quarter, the company has remained on an upward trend over the past year, proving that it is on the mend.
“The recovery at Abercrombie & Fitch is still a work in progress. However, turning around a once very troubled brand is far from easy,” Neil Saunders, managing director of GlobalData Retail, wrote in a note to clients on Thursday.
He continued: “Progress and advancement do not all come at once; this is a step-by-step process that will build over time. We are satisfied that management is on the right road to recovery.”
The photos below reveal how the brand has changed over the past few years in order to execute this turnaround: