In the heart of London’s iconic Selfridges, a new installation has emerged, capturing the attention of fashion enthusiasts and casual shoppers alike. This innovative display is a collaboration between French designer Jacquemus and global sportswear giant Nike, blending high fashion with athletic wear in a unique and visually stunning way.
At the center of this installation is a red oversized prop of a check mark, a bold and unmistakable nod to the iconic Nike logo. This striking feature not only grabs attention but also symbolizes the dynamic fusion of Jacquemus’s chic, minimalist aesthetic with Nike’s sporty, performance-driven design ethos.
Jacquemus, known for his playful yet sophisticated designs, has brought his distinctive touch to this collaboration. The installation showcases a range of exclusive pieces that merge the functionality of sportswear with the elegance of high fashion. From sleek, tailored activewear to stylish, comfortable footwear, each item reflects the seamless integration of the two brands’ philosophies.
The choice of Selfridges as the venue for this installation is no coincidence. Known for its innovative retail experiences and support for avant-garde fashion, Selfridges provides the perfect backdrop for this groundbreaking collaboration. The installation not only serves as a retail space but also as an art piece, inviting visitors to explore and interact with the display.
The oversized red check mark, set against the backdrop of Selfridges’ luxurious interior, creates a visual spectacle that draws in passersby. This bold installation is a testament to the power of branding and the endless possibilities when two creative forces come together.
For fashion lovers and sports enthusiasts, the Jacquemus x Nike installation at Selfridges is a must-see. It offers a glimpse into the future of fashion, where the lines between style and function continue to blur, creating new and exciting possibilities for how we dress and express ourselves.
TDM Space worked with the team at Hotel Creative to capture their beautiful designs for the collaboration between Nike x Jacquemus at Selfridges.
Photos by TDM Space / Hotel Creative
