The 1,200-square-foot store will be on Wooster Street.
Nanamica, a Tokyo-based brand that has partnered with The North Face, Champion, Woolrich, Spike Jonze and Dr. Martens, has signed a deal to open a store in SoHo this fall.
During a visit to New York, founder and managing director Eiichiro Homma said he signed the lease for a 1,200-square-foot space at 125 Wooster Street. Although the brand has four stores in Japan, this will be its first in the U.S.