Repetto has heard the siren call of Los Angeles, and it’s heading West. Just as designers such as Tom Ford, Hedi Slimane, Nicholas Kirkwood and Jeremy Scott succumbed to the city’s creative vibe, Repetto America chief executive officer Gilles Assor believes L.A. will be an inspiring backdrop for the brand’s activities.
“The scene in L.A. is like the scene I found 10 years ago in New York,” Assor said. “You can find so many creative people there. When I took over Repetto, I decided to be more disruptive. Fashion isn’t the number-one gem of New York anymore. We started to collaborate with Sia. I was introduced to more people, and staying at the Chateau Marmont Hotel, I saw everyone from contemporary brands to luxury brands organizing events that were more cool and inspiring.”
Repetto Plants a Flag in Los Angeles