Today, Amazon Fashion is launching a new service for Prime members called Personal Shopper by Prime Wardrobe. The process begins with a survey the includes fit and trend preferences, with questions revolving around whether or not a customer likes certain prints (animal or stripes?), how they like to wear certain garments (do you dislike wearing sleeveless in the summer?), and exact measurements including general body shapes (long torso and large bust?).
The data is stored and passed along to one of Prime Wardrobe’s hundreds of stylists who help to curate items based on the style profile. The customer has direct contact with the stylist via a chat portal and can weigh in on the edit of brands and items created by their stylist. Up to eight pieces of clothing are included in a monthly box, which the customer has the chance to preview before it’s shipped (theoretically minimizing the amount of returns). There’s a seven-day try-on period, and Prime members only pay for what they keep. The remaining items can be shipped back in the resealable box that comes with a prepaid label.
The Personal Shopper service is $4.99 a month for Prime members; for now, it’s only available to women with a men’s service coming in the very near future. Brands already in the company’s roster include Anna Sui, Rebecca Minkoff, Theory, and Helmut Lang, plus hundreds more. It’s a big step for Amazon Fashion, which has neglected to keep up with successful online fashion platforms that cater to the millennial and Gen-Z shoppers who want on-trend, engaging experiences, and older ones who prioritize quality and cool factor over convenience and affordability. But it’s not a first-of-its-kind offering. Stitch Fix, launched in 2011, is now valued at $2 billion. The Personal Shopper’s point of difference seems to be the ability to preview a box of clothes before it’s shipped.
Today, Amazon Fashion is launching a new service for Prime members called Personal Shopper by Prime Wardrobe. The process begins with a survey the includes fit and trend preferences, with questions revolving around whether or not a customer likes certain prints (animal or stripes?), how they like to wear certain garments (do you dislike wearing sleeveless in the summer?), and exact measurements including general body shapes (long torso and large bust?).
The data is stored and passed along to one of Prime Wardrobe’s hundreds of stylists who help to curate items based on the style profile. The customer has direct contact with the stylist via a chat portal and can weigh in on the edit of brands and items created by their stylist. Up to eight pieces of clothing are included in a monthly box, which the customer has the chance to preview before it’s shipped (theoretically minimizing the amount of returns). There’s a seven-day try-on period, and Prime members only pay for what they keep. The remaining items can be shipped back in the resealable box that comes with a prepaid label.
The Personal Shopper service is $4.99 a month for Prime members; for now, it’s only available to women with a men’s service coming in the very near future. Brands already in the company’s roster include Anna Sui, Rebecca Minkoff, Theory, and Helmut Lang, plus hundreds more. It’s a big step for Amazon Fashion, which has neglected to keep up with successful online fashion platforms that cater to the millennial and Gen-Z shoppers who want on-trend, engaging experiences, and older ones who prioritize quality and cool factor over convenience and affordability. But it’s not a first-of-its-kind offering. Stitch Fix, launched in 2011, is now valued at $2 billion. The Personal Shopper’s point of difference seems to be the ability to preview a box of clothes before it’s shipped.
https://www.vogue.com/article/amazon-prime-personal-shopper