The unit features a new concept that includes quickly-turning merchandise.
Just like any peacock, Moschino wants more attention, so it’s strutting its stuff on Madison Avenue in Manhattan.
The Italian brand designed by Jeremy Scott today opened a 1,000-square-foot, long-term pop-up shop at 635 Madison Avenue on the northeast corner of 59th Street. The new outpost compliments the brand’s existing location at 73 Wooster Street in SoHo.
Gabriele Maggio, model supervisor of Moschino, referred to as the Madison Avenue retailer a take a look at, including, “depending on the results at the end of this year, we’ll understand whether there’s the potential for a permanent location. We started to talk about temporary stores and pop-up shops a year ago. We have pop-up shops in Macau and Paris at Printemps du Louvre.”
Maggio didn’t rule out the potential of a everlasting Moschino retailer in New York Metropolis. “It’s temporary, but it’s a long temporary,” he stated. “It’s a 12 months and a half, after which we’ll see. The technique we’ve [undertaken] is to make numerous enhancements to the group’s visibility and the content material of Moschino. We improved digital communications and style exhibits and we would have liked to enhance the visibility of the bodily shops.
“We want to create more animation and excitement with some special presentations,” Maggio added.