Meet Me at the Chanel Yacht Club

When you think of luxurious things, what comes to mind? Yachts? Definitely. Chanel? But of course! So imagine how posh it must feel to hang out at a Chanel-branded yacht club — or just go to Shelter Island, where you can hang out at one yourself.

This year marks the 20th anniversary of Chanel’s J12 watch, which was inspired by J-Class racing yachts. To celebrate, the brand has opened a yacht club at André Balaz’s Sunset Beach on Shelter Island. The brand’s take on seaside living is so picturesque. You can unwind on the beach under Chanel umbrellas with customized chairs, coolers, floats, and surfboards, or play badminton if that’s your thing. There’s a wine garden, a game room where you can also send Chanel postcards (to brag about your fancy getaway, of course), and the Sunset Beach Boutique where you can discover the J12 collection.

https://www.thecut.com/2019/07/chanel-j12-yacht-club.html