French luxury fashion house Celine has suspended its e-commerce, which launched just nine months ago. Customers accessing Celine.com are greeted with a video of a truck bearing photos from Celine’s upcoming campaign driving through the streets of New York, in a move timed to coincide with New York Fashion Week and a countdown to showtime.
Considering the brand has just unveiled a new logo and decided to remove the acute accent from the first “e” in its name, one can expect significant changes to the label’s website ahead of Hedi Slimane’s catwalk debut in Paris on September 28. Slimane, former creative director at Saint Laurent Paris, was hired as Celine’s new artistic, creative and image director in February.
Instagram followers requesting access to the website are directed to send their details through direct message to the brand’s customer service.
With the long-awaited launch of its e-commerce site last December, Celine joined the ranks of luxury brands that are bracing against the onward march of Internet.