Hermes has “crossed” the line with the unveiling of its fifth New York location, this time in the city’s Meatpacking neighborhood.
At its newest store there’s much to find in the details, since Hermès takes cues from the local neighborhood when designing each location. The 5,330-square-foot boutique echoes the neighborhood’s industrial heritage with its restored ironwork and yellow brick facade. From the street, downtown shoppers are immediately greeted with intriguing window displays showcasing installations by sculptor Ruby Wescoat. Upon entering, a skylight shines light on the full range of collections for men, women, and the art of living.
Along the back wall, enamel lava stone tiles create a visual echo with the pale-yellow brick of the building’s historic façade.
It has the only in-store cafe in the brand’s U.S. fleet, to bring you a coffee or wine while you shop, with phone chargers and a seating area to relax in. “We’ve created a fluidity here that I think is unique to this store,” Chavez says. Translation: more casual, less stuffy, an experience of luxury without the shackles of it.
