You can now shop on Instagram without ever leaving the app.
On Tuesday, Instagram announced it had launched “Checkout on Instagram.” Shoppers can tap an Instagram photo to see a “Checkout on Instagram” button, which lists the price of the item. Tapping the button allows users to select from various options like size and color, see similar items, and pay without leaving Instagram.
However, shoppers won’t be able to buy from just any brand with an Instagram page. Checkout on Instagram launched with 23 brands, including some of the buzziest, most Instagrammable names in retail.
Here are the 23 brands that you can now shop from without ever leaving the Instagram app: