One year after the debut of Moncler Genius, Moncler keeps evolving by welcoming 10 designers to reinterpret Moncler’s identity and its famous puffer jacket with the objective to attract a new generation of customers.
Conceived by Moncler Chairman and CEO Remo Ruffini, the Moncler Genius project entered its second year during Milan Fashion Week 2019, inducting designers Richard Quinn, Matthew Williams from 1017 ALYX 9SM, Veronica Leoni, and Sergio Leoni into its cohort of Geniuses hand-picked to reinterpret and innovate the brand’s identity.
The 10 designers enhance this experience, delivering colourful, rustic, folkloric, sporty, technical and urban products through different ambiances.
The collections were revealed in specialized experiences. Housed in a single building on Via Ferrante Aporti, the latest presentation in the Genius project took form as a wonderland of rooms – or tunnels – in which each of the nine experimental collections unfolded under the motto: “One House, Different Voices.”
Moncler opened the Moncler Genius Building to the general public, creating a synergy with the city of Milan. Take a tour inside:
Moncler x Palm Angels
Moncler x Richard Quinn
Moncler X 1952 (Women)
Moncler x 1952 (Men)
Moncler x Pierpaolo Piccioli
Moncler x Simone Rocha
Moncler x Hiroshi Fujiwara
Moncler x Craig Green
Moncler x 1017 Alyx 9SM
Moncler x Grenoble
