Since March 2018, Riccardo Tisci has been in charge as the Creative Director of Burberry and his first movement was taking over the brand with a refreshing image and a cool new pattern that makes it look more upgraded and modern. Now, this new image is getting into the stores starting with London, New York and now Milan, this almost 10 days before the official worldwide retail roll out.
The aesthetic of Ticsi is very aggressive and rough, nothing compared with Christopher Baile British romanticism, and now, they have Ticsi’s DNA.
Tisci’s SS 2019 collection celebrates the melting pot of creativity and style traditions at the heart of the British culture, from the punk and rebellious to the formal and refined. The Italian designer also introduced the TB Bag, a tribute to the house’s heritage by using the initials of founder Thomas Burberry, delivered in a range of colors and styles, and this is reflected in the new appearance of the interiors of the stores.
“I was thinking a lot about journeys as I started putting together my first Burberry collection. From my personal journey back to London 20 years after I showed my graduate collection here, to how far I have come. I was also inspired by how much London – the city that made me dream to become a designer – has evolved. This show is a celebration of the cultures, the traditions and the codes of this historic fashion house and of the eclecticism that makes up the beautifully diverse United Kingdom,” said Tisci.
