Fashion meets technology. Located inside the 15,000-square-foot Dolby Soho space, Michael Kors celebrated the launch of the new MICHAEL Michael Kors Spring 2019 ad campaign starring Bella Hadid.
The high-energy celebration immersed guests in the videos, images and music of the campaign using Dolby‘s most advance audio and visual technologies. Each room of the space was turned into an immersive, interactive experience; as guests walked in, they entered a 360-projected environment of the “MK” logo.
The campaign, shot by David Sims, reflects a modern interpretation of jet set—one that focuses on speed, energy and optimism. Shot in studio, the images convey a sense of movement in a bold new way. Each room in the Dolby space was reimagined to bring the campaign’s tenets to life.
If you want to star in your own version of the Michael Kors campaign and you’re in the New York City area, stop by Dolby Soho at 477 Broadway in New York City. The campaign’s interactive experience features multiplerooms with installations for guests to capture “moments” on their own devices or installed camera systems and will also see visitors the chance to insert themselves into a re-created campaign set, which will feature props that encourage movement.
The experience immerses you in the Spring campaign with a variety of picture-perfect photo moments such as a recreated set complete with trampolines, clothing, handbags and other props, a swing, see-saw and play on reimagined, oversized MK charms, surrounding yourself with the video and music of the campaign in a 1,000-square-foot fully projection mapped room. Witness the infinite possibilities of the MK charm in Dolby’s one-of-a-kind Infinity Space.
Numerous Hypno cameras are on hand to help guests capture and share videos and images in real time.
Strike a pose in our Hypno Cam app filter, inspired by the MICHAEL #MichaelKors Spring 2019 campaign. Download it here: https://t.co/ZgSFXHqvPY pic.twitter.com/rOFnS4CNtR
— Michael Kors (@MichaelKors) February 5, 2019