The American retail industry isn’t dying — it’s divided.
A report done in 2018 by the management-consultancy firm Deloitte found that the most successful areas of retail were at the two extremes of the spectrum: high-end retailers and price-conscious stores. Those trying to follow a “jack of all trades” model are missing out.
The survey of 2,000 people found that only 20% of consumers were better off last year than they were in 2007 and that 80% had less money to spend on shopping than they did in the past.
Consumers are hungry for bargains, and discount retailers are booming.
After comparing two of the US’s biggest dollar-store chains, Dollar Tree and Dollar General, we decided to put two of the best-known off-price chains — Ross Stores and TJ Maxx — to the test.
Here’s how the shopping experience compares:
This comparison was done in February 2018.