Gucci springs into the Holiday Season with a new gift giving campaign film by Petra Collins. Shot in Le Roi, a cinema and dance hall (also known as the Sala da Ballo Lutrario, or, the Lutrario Ballroom) in Turin. The ballroom opened in 1926, with interiors redesigned by Italian architect, designer and photographer Carlo Mollino in the 1960s.
The 2018 Gift Giving campaign, encompasses many different products, from jewelry, handbags, shoes, fragrances, decor to childrenswear.
The festive film features an extravagant and glitzy ball, with its characters waiting to ring in the New Year at midnight.
There’s also the Gucci App which will feature exclusive interactive contents to engage customers and promote the spirit of gifting. The Gucci App will feature exclusive interactive contents, including advent calendar-like goodies, as part of the Gucci Gift Box. Shake your mobile device daily to unlock exclusive contents. Another section of the app also gives you illustrated Photobooth stickers of party paraphernalia such as balloons, hats, champagne glasses, and accessories like bags and shoes, which you can add to your messages, as well as a seasonal selection of wallpapers for your smartphone.
Along with the film and Gucci app, you can find the festive glitzy ball in their holiday windows.
