KT Corp., a South Korean telecommunications company, has launched a mobile shopping service paired with augmented reality (AR) technology. The AR Market will let shoppers view 360-degree videos of products on their devices, simulating an in-store shopping experience.
The telecom’s subsidiary K Shopping launched the first commercial service on July 16 through its mobile app, featuring lifestyle products, fashion and consumer electronics. The initial pilot will run through Aug. 15, 2018, with additional promotions covering a range of other products to follow.
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NS Home Shopping, a home shopping retailer, debuted on AR Market on July 30 and will remain on the service through the end of October 2018. The company will run an event in August featuring a variety of camping products for families.
“AR is a technology with a great potential that can be applied to various areas of service,” said Koh Yoon-Jeon, head of KT’s Future Business Development Unit in a statement. “Starting with AR Market, we will expand our businesses to include education, health and industrial workplaces, taking the lead in immersive media services based on AR as well as virtual reality.”