Moschino has been talking about opening a new store in Paris since last April. This would be their second store in Paris, this one at 255 rue Saint-Honoré, next to Chloé and across from the Coach flagship store. The store consiste of two floors, with the first floor dedicated to accessories, and the second floor for ready to wear. The interior design is elegant and simple, with pink granite flooring and black furniture.
The interior was designed by Fabio Ferrillo with the goal to highlight the collection, but more importantly highlight the launch of new initiative and style for the new generation of Moschino stores. Moschino chose this location to test out their new interior before extending it to the other 153 stores.
In addition to a new store in Paris, Moschino is collaborating with H&M and launching a collection on November 8th, which Jeremy Scott, the creative director of Moschino, announced last April. The company revealed their campaign pictures which was photographed by Steven Meisel. The campaign includes models like Gigi Hadid, Vittoria Ceretti, Rianne Von Rompaey, Stella Maxwell, Soo Joo Park, Imaan Hammam, Yasmin Wijnaldum, Oumie, Valentina Sampaio and Leyna Bloo and is styled by Carlyne Cerf de Dudzeele.
The collaboration is going to revive certain pieces from Scott’s collections, as well as some from founder, Franco Moschino. The collection is going to be fun and include accessories as well.