During the festive season, fashion brands globally transform their flagship stores and boutiques into enchanting spectacles through dazzling holiday window installations. These elaborate displays have evolved into an art form, captivating passersby with creative designs that reflect the brand’s identity and the spirit of the season. From New York’s iconic Fifth Avenue to Parisian boulevards, these installations become immersive experiences, transporting viewers into magical worlds filled with glittering lights, intricate decorations, and thematic storytelling.
Every winter, the city’s most iconic retailers become holiday destinations, with their elaborate seasonal decor. This year, Loro Piana partnered with Harrods in unveiling its windows, which bring together dazzling lights, shining mirrors and bright neon accents for an “Workshop of Wonders” theme. Meanwhile, over at Bloomingdale’s and Liberty London, a partnership with Wicked translates across both the displays and the department store’s facade to tell a story of the new film by Universal Pictures.