Just a stone’s throw from the vibrant port of Saint-Tropez, Lacoste has unveiled a new concept store that captures the essence of the brand’s storied heritage in a sun-soaked, 120-square-meter space. Nestled in the heart of this iconic Riviera town, the store offers a unique shopping experience, paying homage to the brand’s roots while embracing the effortless elegance of the Mediterranean lifestyle.
An Iconic Decor
The design of the Saint-Tropez concept store is a visual narrative of Lacoste’s rich history and its close ties to the world of tennis. The store is divided into two distinct yet complementary themes: one side is clad in pristine white, evoking the clean lines and minimalism of a tennis court, while the other is swathed in warm clay tones, reflecting the sunlit hues of Provence’s picturesque landscapes. This careful juxtaposition of colors and textures creates a harmonious blend of Lacoste’s sporty sophistication and the natural beauty of the Côte d’Azur.
The outdoor courtyard further enhances this unique atmosphere. Featuring traditional terracotta tiles, fragrant orange trees, and bespoke terracotta pots crafted by the renowned Poterie Ravel, the space exudes an inviting, rustic charm. It serves as both a homage to Lacoste’s French heritage and a tranquil oasis for visitors to enjoy.
Polo Shirts Under the Sun
The legendary Lacoste polo shirt, first conceived by René Lacoste in 1933, is the centerpiece of this new retail space. Known for its unparalleled comfort and freedom of movement, the polo shirt has become an enduring symbol of the brand. In Saint-Tropez, this iconic garment is presented in a vibrant array of colors, inviting customers to embrace the relaxed, sun-drenched spirit of the Mediterranean.
Adding a personal touch to this timeless classic, the store offers customization options with specially designed badges inspired by the essence of Saint-Tropez. Shoppers can create a truly unique memento of their visit, blending the heritage of the crocodile with the charm of this legendary coastal town.
A Tropezian Selection
Beyond the polo shirts, the Saint-Tropez concept store boasts an extensive collection of sunwear, perfectly suited to the Riviera lifestyle. The curated selection includes swimwear, footwear, caps, bags, and beach towels, all designed to keep you stylishly equipped for the sunny days ahead. For those passionate about sport, there is an entire area dedicated to tennis and golf, featuring performance-focused apparel and equipment that seamlessly blends functionality with the unmistakable Lacoste flair.
The store also houses exclusive products available only at this location, making it a must-visit destination for Lacoste aficionados and fashion enthusiasts alike. Each item reflects the brand’s commitment to quality and innovation, tailored to the sophisticated tastes of its Tropezian clientele.
A New Landmark for Lacoste Lovers
Located at 11-13 Rue du Général Allard, the Lacoste Saint-Tropez concept store is more than just a retail space; it is a celebration of the brand’s legacy and its enduring connection to French culture and sport. As visitors step inside, they are transported into a world where the elegance of tennis meets the relaxed luxury of the Riviera, creating an experience that is both timeless and contemporary.
Whether you’re looking for the perfect polo shirt, exclusive Tropezian accessories, or simply want to immerse yourself in the world of Lacoste, this new concept store offers a unique glimpse into the brand’s past, present, and future.
Photo Courtesy by Lacoste
