This summer, Maxfield’s iconic stores on Melrose and Malibu welcomed a refreshing window transformation. Collaborating with Set + Stage Creative, the installation uploaded on WindowsWear, features a visually striking combination of greenery, clouds, and intricate archways. It’s an artistic representation of a dreamy, summery landscape—a perfect invitation to pause and soak in the season’s essence.
At the heart of this display is a carefully constructed boxwood archway, a statement piece that exudes both elegance and whimsy. Set + Stage Creative skillfully designed and built the archway from wood, adding boxwood tiles to the entire face of the wall. The result is a lush, green framework that evokes the charm of an enchanting garden. The natural feel of the archway adds a striking contrast to the boutique’s modern, upscale aesthetic, infusing nature into an urban luxury setting.
Equally captivating are the “bouquet clouds,” ethereal shapes that float above the windows and elevate the space with a sense of weightlessness. These clouds were constructed using a foam core substrate, cut and layered to give them a dimensional quality. Extra panels were added to create a 3D effect, enhancing the dreamlike atmosphere. To complete the look, cream bouquet fabric was meticulously cut and adhered to the foam clouds using Super 77 spray adhesive. The softness of the fabric and the delicate cream tones enhance the overall sense of lightness and air, making the installation feel as though it is caught in a perpetual summer breeze.
The display further comes to life with the inclusion of hand-painted vintage mannequins and props, adding a nostalgic touch to this modern creation. The mannequins themselves are works of art, each one carefully painted and thoughtfully posed, providing a human element that enhances the narrative of the windows. The juxtaposition of these carefully crafted figures with the organic elements of greenery and clouds creates a harmonious blend of vintage and contemporary design.
What makes this installation particularly noteworthy is its ability to capture the spirit of summer in such a playful and visually stimulating way. The archways, bouquet clouds, and mannequins together form a storybook-like scene, inviting viewers to escape into a magical world. The creative use of natural textures, like the boxwood tiles, alongside the soft, ethereal clouds, brings balance to the design and offers a tranquil, yet vibrant energy.
In the words of Set + Stage Creative, “We think the windows turned out super fun for the summer.” And it’s hard to disagree. The blend of whimsical elements, handcrafted details, and thoughtful composition makes this installation a standout. It’s a celebration of creativity, craftsmanship, and the joy of summer, all encapsulated in a window display that not only catches the eye but also stirs the imagination.
This unique window installation at Maxfield’s Melrose and Malibu locations is a testament to the power of design in transforming spaces and creating immersive, story-driven environments. The dreamlike landscape Set + Stage Creative has built is sure to leave a lasting impression on anyone who passes by, offering a slice of summer that feels both surreal and captivating.
