Moncler, renowned for its high-performance luxury outerwear, continues to redefine the retail experience by blending fashion with contemporary art. This innovative approach has recently taken a dramatic turn in their flagship stores, where grand stone blocks adorned with intricate carved faces have become the centerpiece of the shopping environment. These awe-inspiring sculptures, produced by the acclaimed art collective Mad Display, exemplify Moncler’s commitment to creating immersive and artistic spaces that transcend the traditional retail paradigm.
Their stone blocks, meticulously carved with faces that convey a range of emotions and narratives, serve not just as decorative elements but as profound statements of artistry and craftsmanship. The intricate carvings, which can take weeks or even months to complete, reflect a deep connection to both classical sculpture and modern artistic expression.
