In celebration the 2024 WindowsWear Awards, we asked 80 diverse creatives to delve into the genesis of their imaginative journeys. Creativity, at its core, is the capacity to conceive original and valuable ideas, transcending established boundaries and thinking out of the box.
What does creativity mean to you?
Creativity is the best form of self-expression. It makes the world go around, it inspires humans to dream & above all makes people happy (right?).
What is your first memory of being creative?
When I left Italy at 19 and had to make the best of my new life in the UK. New life, new language, new school, new friends, new possibility.
How do you approach creativity every day?
Each day is unique, two days are never the same. That’s the good & the bad side of our roles. Creativity also has no timeframe, ideas are born when they are born – and yes the best ideas usually happen late.
Where do you find your creativity?
Creativity comes from everywhere: people, places, travels, memories, scrolling social big most importantly observing consumers. What thicks them is what inspires me the most.
What advice would you give to someone looking to cultivate their creativity?
Think differently, take risks, don’t replicate what has been done. What’s the worst that can happen? Be you, that’s what’s makes you different.
– Giovanni Zaccariello, SVP Global Visual Experience, Coach