British luxury House Burberry recently stormed the streets of Central London, rebranding Bond Street Station with its own destination. It kicked off “Burberry Streets,” an immersive city-wide takeover that debuted at London Fashion Week. Daniel Lee‘s Burberry travels across the pond, celebrating South Korea’s capital city for part two.
Dubbed “Seongsu Rose,” Burberry’s heritage will appear in Seoul while promoting its British roots with local inhabitants. Seongsu district will be swept by Burberry signatures, presenting a “Petal Maze” installation inspired by the English rose. Blooming sculptures will decorate the area, celebrating Lee’s Winter 2023 collection.
Temporary pop-ups accompany the previous, allowing guests to experience the brand’s new shoes and hot water bottles. After taking over Norman’s Cafe in North London, Burberry will bring British treats to Seoul with an exclusive restaurant pop-up.
“Burberry Streets” will land in South Korea on October 7, running through November 5 before going to Shanghai. Take a closer look at the installations above.
