Valley has invested in UAE based Global Travel Retail (GTR) specialist, Craftsman, in a bid to further its mission of supporting brands and retailers in delivering global impact within physical retail.
With the development of projects into the UAE for clients including Microsoft and Silver Cross, the investment supports Valley’s ability to better serve new and existing customers within the region, by bolstering existing in-house manufacturing capabilities across EMEA.
Valley’s MD James Haggas commented: “As we know, the growing UAE and Global Travel Retail sector plays an important role in customers discovering new brands and products. We are delighted to announce our partnership with Craftsman who we have long admired for their excellence in delivering creative led, premium shopper experiences.
Peter M. Carroll, CEO/Founder of Craftsman added: “Bringing Valley into our market will give us a larger reach to support existing and new customers. An exciting development for the business as it evolves into its next chapter, working together with our friends at Valley.”
About Valley
Valley have supported global brands in achieving success at retail for over 130 years. As an award-winning agency, Valley are trusted by brands such as Apple, Microsoft, Bayer and Nikon to name a few, delivering impact at retail through innovative design concepts which captivate the shopper and drive sales for brands and retailers on a global scale.
About Craftsman
Craftsman have been designing and manufacturing Duty Free Custom Retail units and commercial interiors for over 30 years for the world’s largest brands across a broad range of sectors including beauty, alcohol and luxury goods. Craftsman deliver innovative retail experiences for iconic brands including L’Oréal, Cartier, Rémy Martinand Breitling.