Coach today unveils its new Coachtopia store experience, inspired by the sub-brand’s vision to accelerate its transition towards a circular economy in fashion by rapidly prototyping new products, processes and ideas. The first dedicated Coachtopia destination in North America, the experience transforms the ground floor of the house’s SoHo location into a one-of-a-kind space that integrates Coachtopia’s innovative and circular design philosophy with the imaginative and playful spirit of today’s generation.
The playful and immersive experience designed for Coach SoHo features architectural elements that capture the circular design philosophy spotlighted throughout the brand, including Coach scrap leather reimagined into custom patchwork seating and signage fabricated with upcycled materials. The space also features one-of-a-kind pieces by artists and Coach collaborators Skilset and Nicole McLaughlin.
The store will also include the latest drop from the Coachtopia collection, including the iconic Ergo in a new micro size and the CloudLoop tote, both crafted with sustainable methods and materials including our signature Coachtopia Leather and 100% recycled Loopy Polyester, as well as a playful selection of jewelry crafted with 70% recycled resin. The collection will also introduce a new material, Upcrushed Upcrafted Leather, crafted with leftover scraps from Coach leathergoods using methods that create distinctive color and pattern features entirely unique to each piece. Ready-to-wear will also be available within the experience, including an Upcrafted applique jacket and dress crafted in collaboration with New York-based Coachtopia beta community member and designer Tyler McGillivary.
To bring the pop-up to life, open for the summer through August 12th, Coach will host a series of experiences inspired by Coachtopia’s ethos of circularity and community, including workshops on designing for multiple lives and plant care classes with The Sill and plant doctor and content creator, Maryah Greene, among others.
