Marketing and fashion students from the University of Georgia’s fashion merchandising program visited New York City to explore behind-the-scene industry insights. The students learned about the history of the fashion industry in New York City and highlights of Fifth Avenue. The tour also immersed into historic brands like Saks Fifth Avenue and Tiffany & Co. and provided the students to engage with industry leaders.
Connor Matz, Visual Director, Saks Fifth Avenue explains the process of executing marketing and sales campaigns with creative displays and merchandising strategies.
The students explore the new flagship store of Tiffany & Co.
Jon Harari, CEO, WindowsWear provides a detailed presentation on the history of New York City’s fashion retail industry and Fifth Avenue.