Longchamp now turns its focus to its hometown, announcing a new partnership with Parisian-based street artist André Saraiva. The collaborative collection sees the graffiti artist decorate an exclusive line of Longchamp Le Pliage handbags with his bold art style. This collaboration is the encounter of two creatives, Sophie Delafontaine, artistic director at Longchamp and the graffiti artist André Saraiva — brought together by a shared love for the city of Paris and the energising effect of color. Their capsule collection takes Longchamp’s iconic Le Pliage to a whole new level of artistic expression and creativity.
To celebrate the launch of the new Longchamp X André collaboration, friends and family of the house gathered in Longchamp’s Soho boutique, surrounded by the new collection’s colorful energy and André’s artwork.
The #LongchampXAndre collaboration represents full of colors, energy, and dynamism which you can find throughout the space.
The Soho boutique in New York has been completely transformed, inspired by André’s Art Studio. Last night, Guests were able to take the first peek at Lifesize Mr. A character, pink lightning, colorful cocktails, and a vintage pinball machine throughout the space. As well as a live art performance from André transforming the boutique store.
Don’t miss out on the limited-edition Longchamp & André collaboration, available exclusively on Longchamp’s website and worldwide.
