Many forms of experiential enthusiasm was seen at Coachella music festival these past weeks; here’s a recap of some of the most exciting experiences:
Spotify hosted the Swedish House Mafia album release party. The brand also hosted a daytime retreat on a separate day. Sarah Waldman and the experiential/events team did a wonderful job!
American Express always knocks it out of the park with an immersive environment. Providing guests and attendees to interact with a crystal bar, tarot card and astrology readings from Smudge Wellness, and acupressure ear seeding—along with hydration stations, snacks, charging stations, and a cash bar. Momentum Worldwide nice work here!
Brent Bolthouse’s Neon Carnival! What an experience here. complete with multiple brand activations. Diageo Don Julio utilized neon and floral decor design and visual aesthetics while Smirnoff had captured engagement through touchpoints and photo opps. NVE Experience Agency
Props to BizBash for grabbing these and love the energy of experiential here. More to come this week as a way to showcase the art, music, and brands that come together for this experience.
