Cloud-based marketing is no longer the future. It is around us all, every single day, with almost every application we use. As a result, it is not just old-fashioned for a new marketing campaign to not take into account cloud-based solutions, but it can cause critical damage to the marketing companies that don’t take advantage of it. There are several reasons for this.
Internal Work
Internal marketing work involves a lot of digital assets. Whether you need graphic design files, illustrator files, CAD drawings, logos, fonts – the number of individual but vital digital assets that every team needs for a campaign can be huge. If team members were sharing them through airdrop or even email, there’s a tremendous amount of waiting time involved with every marketing project. That’s why cloud-based solutions are essential. Efficiency is important for any business, even in creative fields like marketing, and if your staff are sitting around waiting for things to download, it can be a great drain of resources. Cloud-based solutions involve every team member having access to every digital asset that they need whenever they need them.
Marketing Apps
The marketing chain is long and getting longer, with conversion funnels involving more moving parts than ever before. Apps are an increasingly popular component of marketing campaigns, especially when they are combined with a sales option. App development is competitive; when one company has a great idea, all too often, another company beats them to the punch. App development in-of-itself also involves a huge variety of moving parts – one of the most important and most complex is hosting the app. That’s why cloud-based solutions are essential in marketing app development. Properly implemented public cloud solutions can allow marketing teams to greatly decrease their deployment time, allowing them to safely and efficiently bring an app to market and join a marketing campaign with speed.
Campaign Automation
Nowadays, there is a lot of automation in marketing. This is especially true with digital marketing, which has been around for some time now but still involves many annoyingly ‘analog’ tasks, like CRM. Campaign automation is typically a cloud-based service that allows the user of a campaign to majorly increase their effectiveness and reach while reducing their need for extra staff.
Lead Tracking and Analytics
In the digital realm, data is incredibly important. Having data on your leads and the analytics of your website is a key step forward in marketing that is completely facilitated by cloud-based services. Look at Google Analytics – they are completely cloud-based. To put this in perspective, as most people take cloud-based systems for granted – tracking visitors on websites originally required an individual logging into the server and accessing the server log files before laboriously tracking specific numbers to see how much time a user spent on a site, or googling IP addresses to find out where they were visiting from. Cloud-based solutions are painlessly easy compared to previous solutions, and they don’t require advanced computing knowledge to use.