Marking the 20th anniversary of Dior’s Joaillerie, French Maison opened an luxurious pop-up at SKP in Beijing, which was overseen by Victoire de Castellane, Dior’s Artistic Director for Jewelry.
DIOR new pop-up dedicated to jewelry in Beijing at SKP
For 20 years at Dior, de Castellane has been creating spectacular jewellery collections. Even at the beginning of her career while working with Karl Lagerfeld as a fashion jewellery designer at Chanel, Victoire wore eccentric outfits instead of the traditional suits like other employees of the Maison did. “Don’t compare. Don’t compete. You look at her. You get the message,” this is how the famous couturier described his collaborator and muse in The New York Times in 1987.
When the first Dior boutique dedicated to jewellery was opened at Place Vendome, many were sceptical – since only few people perceived jewellery as a part of their everyday everyday look. They couldn’t have known that one day de Castellane would make a real revolution in the way women wear jewelry.
DIOR new pop-up dedicated to jewelry in Beijing at SKP
