Augmented reality: How to engage tomorrow’s consumers

In episode four of the Tech Edit by Vogue Business podcast, entitled Augmented reality: How to engage tomorrow’s consumers, innovation editor Maghan McDowell is discussing how augmented reality has evolvedfrom entertainment to utility between brands and consumers.

Carolina Arguelles, head of global product marketing for Snapchat’s camera and AR products, explains the “three Cs” of camera marketing and describes new ways brands are using AR. Daniel Beauchamp, head of AR and VR at Shopify, shares how Shopify is making it easier for merchants to create AR experiences for online shopping. Lastly, Dina Fierro, vice-president of global digital strategy at Nars Cosmetics, discusses how the brand is now integrating AR in every way possible.