Micaela le Divelec Lemmi believes the launch of the new web site is especially significant at this time of isolation caused by the coronavirus pandemic.
MILAN — In just a quick mouse swipe on the new Ferragamo.com site, viewers will move seamlessly from a sketch of the patented 1947 “invisible” wedge-heeled sandal to that of Gen Z actor and Instagram celebrity Hero Fiennes-Tiffin, who fronts the brand’s new men’s fragrance campaign. From a black-and-white image of a smiling Marilyn Monroe, who owned countless Salvatore Ferragamo shoes, the eyes wander to a group of young Millennials — Cuba Tornado, tech entrepreneur Sinead Bovell, model Bonnie Chen and actress Gillian Zinser photographed by Francesco Carrozzini for the “Rising in Hollywood” campaign. From the vintage photos of founder Salvatore Ferragamo and his wife Wanda and the frescoed 13th-century Palazzo Spini Feroni, which they turned into the company’s headquarters starting in 1938, on to the sustainability initiatives, the site, which will officially launch today, blends past history — without nostalgia — and current activities and offers a comprehensive selection of Ferragamo products.
