The inspiration for 1820 Co. was the fact that we created the first candles in our farmstead home which was built in approximately 1820. The original vision was to be self-employed while my children were younger and allow for me to satisfy the need to be creative as well as be mindful of our roots in agriculture. Our family has farmed this land for around 100 years and the thought of using soybean and plant based products to craft our line seemed like a perfect fit.
What is most interesting about what I do is coming up with fragrance compositions that are unique and collections that are tailored to those lines. For example our Rust Belt Collective line tells a story through scent while our B. Elixir line evokes the senses to provide an almost therapeutic effect by using essential oils as well as high quality perfume grade fragrance.
Brand identity and packaging have always been one of the most important elements in 1820. I have told numerous business owners starting out that their Brand Identity is close to top of the list of things that create a successful business model. You could have the best product or service but without the visual it won’t garner the attention it may deserve. We work closely with a graphic designer to develop our concepts for lines into beautiful packaging using unique resources locally such as an amazing letterpress professional and printers that make every effort to help us achieve the look we are trying to achieve.
In keeping with being detail oriented, one of our lines utilizes tissue as part of the packaging. I had been considering a custom tissue paper printed with our logo and after seeing other successful brands using noissue I decided to finally take the next step and have noissue custom print tissue for 1820 with our freshly updated new logo. I could not be happier with the quality and the ethereal look it has and the completely custom touch it gives our B. Elixir line.