Burberry has opened a new flagship store at the exclusive Ginza Marronnier building in Tokyo. This is the first flagship store to be built in Japan to reflect the new store concept by Chief Creative Officer Riccardo Tisci.
The store will feature exclusive items from the Spring Summer 2020 Pre-collection, as well as a limited-edition Thomas’s Burberry Monogram print silk scarf in pistachio.
Building on our history of digital innovation, visitors to the store can take part in an exclusive Artificial Reality experience which can only be activated through QR codes on pistachio Thomas Burberry flags on Ginza Chuo-dori. Until the end of November, users can activate an exclusive AR lens to discover hidden Burberry deer on the streets of Ginza, and after finding a deer, share it on their social channels, such as LINE or Instagram.
The Ginza store is the fourth store that Burberry has opened in Japan in the last 6 months, expanding the brand’s footprint in Tokyo and Osaka.