“Fifty-seventh Street was a natural choice. We are on one of the greatest luxury shopping streets in the world — a prestigious American destination,” said David Yurman, co-founder and chief executive officer. “The flagship will highlight the breadth and depth of our brand offering in an unprecedented way.”
A triple-height entryway welcomes shoppers into the expansive three-floor boutique which showcases the latest David Yurman collections. Overseen by chief creative officer Evan Yurman, the store’s design reflects the house of Yurman’s unique heritage and the family’s journey from art to jewelry.
A rose gold-hued façade defines the exterior while the interior includes a custom-designed wood ceiling, digital heritage wall, calibrated mirrors and vintage furniture pieces. The new space features David Yurman products across all categories, as well as a curated assortment of exclusive, limited-edition pieces, only available at the 57th Street flagship.
“This store is an opportunity to tell our brand story and create a unique customer experience,” said Evan Yurman. “I look at this store as an extension of a piece of jewelry that I might create. Something both familiar and modern.”
The flagship will feature innovative technology including four video walls on different levels, mobile points of sale throughout and wireless charging stations integrated into furniture in the private salon spaces. In addition to white-glove, same-day delivery throughout New York City and car services to bring top clients to the store, the flagship will offer an on-site jeweler for services such as resizing, repairs and consultations for custom designs.
“We look forward to bringing the full David Yurman luxury experience to 57th Street with our new flagship location,” said Carol Pennelli, president. “We’re an American luxury brand with a growing international presence, and this new space allows us to take advantage of the global consumer who gravitates to this area.”
