First Look at Dior Fragrance Pop-up at The Grove in L.A.

Dior pop-up at The Grove

Dior is opening its first “holiday” fragrance pop-up shop at The Grove in Los Angeles through Dec. 29.

The experience is open to the public and will feature events, including a Diortakeover of the lawn at the retail and entertainment space on Dec. 11 from 3 to 9 p.m. Dior Beauty ambassador and influencer Camila Coelho is expected to make an appearance that day from 4:30 to 6:30 p.m.

Dior pop-up

A look inside the space.  Courtesy

Located at 189 The Grove Drive, the pop-up will showcase Dior’s known perfumes — J’adore, Sauvage, Joy by Dior and Miss Dior — as well as items from the Maison Christian Dior collection, a series of “artisanal” scents, candles, bath and body products. To mark the holiday occasion, Dior is offering consumers gifting services that include complimentary embroidering, fragrance engraving and gift-wrapping accessories.