Tiffany’s men’s pop-up shop will occupy the first floor of what will be the jeweler’s temporary flagship location.
NEW YORK — It’s been a busy few weeks for Tiffany & Co. Hot off the brand’s $16.2 billion takeover deal with LVMH Moët Hennessy Louis Vuitton, and on Friday the jeweler will open a men’s pop-up at 6 East 57th Street as the first step of transitioning its retail operations in preparation for a full renovation of its legendary Fifth Avenue flagship.
Extending until Jan. 6, the Tiffany Men’s pop-up shop — steps away from the flagship Audrey Hepburn immortalized in “Breakfast at Tiffany’s” — has been conceptualized as experiential retail to spotlight its new men’s collection. The store will display its men’s designs alongside six renowned sports trophies: The NFL Vince Lombardi trophy, NBA Larry O’Brien Championship trophy, MLB Commissioner’s trophy, PGA Tour Players Championship trophy, USTA men’s U.S. Open trophy and MLA Philip F. Anschutz trophy. They will all be on display for shoppers — each of them produced by Tiffany & Co.’s hollow-ware factory in Rhode Island.
Tiffany & Co. to Open Men’s Pop-up in Prep for Flagship Renovation