The company will open a Lord & Taylor pop-up in Manhattan’s SoHo as the first step in the reinvention of the department store retailer.
Lord & Taylor is coming back to Manhattan for the first time since the retailer closed its doors in January. However, it won’t be to the full block on Fifth Avenue between 38th and 39th Streets that Lord & Taylor occupied for 104 years. San Francisco-based fashion rental subscription service Le Tote, which acquired the nameplate from Hudson’s Bay Co. for $75 million, on Dec. 11 will unveil the first brick-and-mortar manifestation of Lord & Taylor since the flagship closed: a 2,500-square-foot pop-up shop at 138 Wooster Street in Manhattan’s SoHo.
While the pop-up is a fraction of the size of the more than 600,000-square-foot former Lord & Taylor flagship — and a subway or taxi ride away — consumers shouldn’t fret too much. Le Tote founder and chief executive officer Rakesh Tondon envisions possibly opening several 25,000-square-foot L&T locations in Manhattan.