7 retail products that are going to explode in popularity in 2019 — and the startups making them

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In just a few years, Rothy’s repurposed more than 20 million plastic water bottles to make its popular flats. Getting to the next 20 million shouldn’t take as long. Rothy’s/Instagram

Everything about online retail is changing: how you look for products, how social apps influence what you actually buy, and how a product gets to your front door not long after you place your order.

But it’s not only how you shop that’s rapidly innovating. It’s also what you’re shopping for.

In every industry, companies are becoming more creative, sustainable, and smart about their products. With shoppers enjoying the vast choice and convenience of the internet, brands have no alternative but to stay on their feet and think a couple steps ahead of the competition.

These changes and trends are all good news for shoppers. As both product writers and regular shoppers, we predict that in 2019, the following product trends are set to take the stage and have their moment.

Based on their growth in the past couple years and their future potential, these 7 types of products should be on your radar in 2019.