The Closed Loop Cosmetics Line: Elate Cosmetics
Hailing from Victoria, B.C., Elate Cosmetics’ focus isn’t just on clean beauty, it’s on conscious beauty. Behind the brand’s toxin-free, cruelty-free, vegan, fair-trade products and renewable bamboo packaging, the objective is to have a positive impact at every level while minimizing an eco-footprint. The ultimate goal: becoming the world’s first waste-free cosmetics company. With a growing following for her foundations, powders, lipsticks, and more, founder Melodie Reynolds plans to up the ante in 2019 with more closed-loop system details, including a refill system for foundation. Currently 75% waste-free, the brand uses recyclable aluminum pans to hold pressed powders and ships products in seed paper envelopes that can be planted to grow wildflowers.
Standout product: Elate Cosmetics Bold Collection Capsule Palette, $93, available at Elate Cosmetics.