Giorgio Armani has opened its first pop-up in the upscale winter resort of Aspen, Colorado at 521 East Hyman Avenue, from November 2020 until the end of March 2021.
Covering two floors, the winter-themed showcases the “world of Armani”: Giorgio Armani men’s and women’s ready to wear, with a selection of evening-wear and the Neve collection, accessories, including the seasonal collection of La Prima bag, high jewellery, made-to-order services, Armani Beauty, Armani/Casa accessories and gifts.
To complete the offer, there will be a special shearling version of its new ‘it’ bag, La Prima, available in two variants: black and tan.